Operations
Fast Casual
Definition: Counter or limited service with higher quality perception and check than QSR.
Fast casual blends customization (bowls, burritos, salads) with order-at-counter flow. Guests expect fresher ingredients and nicer dining rooms than traditional QSR.
Labor sits between QSR and full service; prime cost targets often 55% to 60% when well run. Digital ordering and loyalty apps are common.
Real estate competes with QSR on traffic but needs more seats and decor budget.
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