Finance & Metrics
Unit Economics
Definition: Profit and loss mechanics of a single location, often per cover or per day.
Unit economics translate revenue into variable contribution after food, labor, and paper, then subtract fixed costs for store-level profit. Investors compare units before corporate overhead.
Delivery-only brands must include aggregator fees in unit economics, not headline menu price. Ghost kitchens still carry rent, labor, and packaging.
Strong unit economics at one site do not guarantee chain success without replication discipline.
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