Site Selection
Foot Traffic
Definition: The number of pedestrians or vehicles passing a site, measured by time period and direction.
Foot traffic quantifies potential exposure but does not equal customers. A busy commuter corridor may deliver lunch covers while starving dinner; a entertainment district may invert that pattern.
Measure foot traffic during the dayparts you plan to operate, on the same weekdays you will open, across multiple weeks to avoid event skew. Combine counts with conversion assumptions in your pro forma.
Mobile data and municipal counts help desk research; field tallies and license-plate patterns validate before lease execution. Tools like Restaurant Site Finder accelerate competitor and trade-area context before you invest in full feasibility studies.
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