Operations
Seat Turn
Definition: Number of times each seat generates revenue during a service period.
Seat turn equals covers divided by available seats in a period. High turns require fast ticket times, appropriate seat mix, and reservation discipline.
Fast casual may achieve multiple turns at lunch; fine dining may target one turn per night. Layout and kitchen capacity must support your turn target.
Overestimating turns in pro formas is a common cause of missed sales forecasts.
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